PARTNERS+simons - Technology

What we do

The PARTNERS+simons technology practice has been a central contributor to our growth over the past 20 years. We have worked across the technology spectrum – from networking, security, ASP, software, hardware and publishing. Our clients have ranged in size from start-ups to large cap corporations.

We have developed deep audience understandings and insights in these key segments

Enterprise infrastructure
Storage
Security
Assisted and self-service systems
Business Intelligence
Cloud computing
Technology services

We specialize in these engagement dimensions

Marketing measurement/analysis
Brand development/awareness
DTC
Web development
Demand generation

Vertical marketing programs
Brand strategy
Product/service launch
Online video production

PARTNERS+simons is fluent in digital and traditional communications, in paid and social media – from rich media advertising and mobile applications, to direct mail and TV advertising, to online video, widgets and social networking.

Featured outcomes

3com Corporation

A smarter Website solution

The $1.3B enterprise networking and security technology company hired us to redesign and optimize their H3C Networks website with a new focus on solutions.

NCR

A new brand for a new world

A new brand campaign and collateral system helped re-establish the global self-service and point-of-service technology company as a leader in innovation.

Ping Identity

COMING SOON

PARTNERS+simons is a true business partner. They went the extra mile to really understand our business and organization. The result is an excellent day to day working relationship and understanding of our marketplace. The combination of strategic planning and demand generation expertise is delivering a measurable effect on our marketing and sales pipeline. We couldn't be happier with the results. Director of Marketing Programs, EMC Global Marketing

Technology team

The Internet – Medical Device Marketers Should Embrace

Jul 20, 2010

PARTNERS+simons Senior Brand Director Ed Feather discusses a 2010 Digital Influence Index study, featuring the following four key findings: Globally, digital dominates in consumer influence, but not marketing dollar spend; Digital is core to decisions for research, purchases and peer influence; People trust the Internet most when they have multiple sources and a friend is one of them and; Microbloggers trust companies that listen and respond in real time.

Creating more effective online ads

Jul 15, 2010

PARTNERS+simons Creative Director Steve Lynch reviews an eMarketer webinar, and gives insights on how to create more effective online ads through messaging and engagement.