PARTNERS+simons - About Us

Who we are

PARTNERS+simons is a brand communications company that generates unambiguous business outcomes for clients in the health, financial services and technology sectors. We are fluent in digital and traditional communications, in paid and social media – from rich media advertising and mobile applications, to direct mail and TV advertising, to online video, widgets and social networking.

PARTNERS+simons was founded in 1989 with an organizational mission to drive efficiencies into the traditional agency delivery model that reduce friction, increase value and build longer client relationships.

Twenty years later, PARTNERS+simons is one of the largest independent brand communications firms in the northeast, calling on deep domain expertise to serve our clients' global marketing needs.

We are located at the entrance of Boston Harbor, at the intersection of art and science.

We focus on three sectors

Approach

PARTNERS+simons blends deep audience understandings with channel insights, technology and relentless measurement to help clients acquire, retain and grow customers.

We bring a rigorous process to the definition of success, the development of arresting audience insights, the delivery of content, and measurement of audience engagement. The universal objective is unambiguous, bulletproof evidence of superb business outcomes.

Our approach is open, collaborative and unselfconscious. We make every effort to involve our clients at regular intervals to ensure we are equally invested in successful outcomes. We have found there is enormous benefit in collaborating with firms whose expertise complements our own. We understand that the best idea or the keenest insight can come from any quarter, so we're always receptive to the contributions of our clients and collaborators.

Our approach is open, collaborative and unselfconscious.

At work

People

Elsewhere

In the news

Hospital Marketing in HealthLeaders Media

October 17, 2009

Tony Cotrupi, PARTNERS+simons President and Director of Brand Development, shared his insights on hospital branding and marketing issues in two recent articles on HealthLeaders Media:

Emerson Hospital taps PARTNERS+simons

August 17, 2009

The Boston Business Journal — Advertising agency PARTNERS+simons has been tapped by Emerson Hospital to develop a new Web site for the hospital, the agency said Tuesday.

Hospitals should get in marketing game; health care reform brings pressure

July 22, 2009

MedAdNews.com — Although advertising and marketing dollars among cost-conscious hospital clientele are spent more slowly and inconsistently, the Massachusetts-based brand communications agency PARTNERS+simons...

Art+science blog

Audience Segmentation & Differentiating Your Financial Services Brand

Jul 29, 2010

Financial services marketers have had it tough over the last couple of years.

The Internet – Medical Device Marketers Should Embrace

Jul 20, 2010

PARTNERS+simons Senior Brand Director Ed Feather discusses a 2010 Digital Influence Index study, featuring the following four key findings: Globally, digital dominates in consumer influence, but not marketing dollar spend; Digital is core to decisions for research, purchases and peer influence; People trust the Internet most when they have multiple sources and a friend is one of them and; Microbloggers trust companies that listen and respond in real time.

Creating more effective online ads

Jul 15, 2010

PARTNERS+simons Creative Director Steve Lynch reviews an eMarketer webinar, and gives insights on how to create more effective online ads through messaging and engagement.